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First-Home Buyers in Hawke’s Bay: Where to Start and What to Know

By Renee Stenberg

Buying your first home is a big step, exciting, nerve-wracking, and often a little overwhelming all at once. For many first-home buyers in Hawke’s Bay, it’s not just about finding a house. It’s about finding a place to build a life, feel settled, and get a foothold in a region that offers a genuine lifestyle and community.

The good news? Hawke’s Bay remains one of the more achievable places in New Zealand to buy your first home, especially compared with the larger centres. With the right guidance and a clear plan, the process can feel far more manageable than it first appears.

Here’s where to start, what to know, and how to approach your first home journey with confidence.

Why Hawke’s Bay Is Popular With First-Home Buyers

Hawke’s Bay continues to attract first-home buyers for a few key reasons:

  • More accessible price points than Auckland or Wellington
  • Strong lifestyle appeal to beaches, wineries, and outdoor living
  • Family-friendly suburbs with good amenities
  • A mix of older homes and newer townhouses
  • Solid long-term demand that supports future value

Many buyers are choosing to stay local, while others are relocating to Napier or Hastings for a better balance of lifestyle and affordability.

Step One: Get Clear on What You Can Afford

Before you fall in love with a home, it helps to understand your realistic budget.

Start by speaking with a mortgage adviser or bank about:

  • Loan pre-approval
  • Deposit requirements
  • Interest rate options
  • Ongoing costs beyond the mortgage

Having pre-approval gives you confidence and makes you a stronger buyer when the right property comes along.

KiwiSaver and First-Home Support

Many first-home buyers in New Zealand use KiwiSaver to help fund their deposit.

You may be able to access:

  • KiwiSaver first-home withdrawal
  • First Home Grant (if eligible)
  • Kāinga Ora support schemes

Eligibility depends on income caps, house price caps and deposit levels, so it’s worth getting advice early.

Where Are First-Home Buyers Looking in Hawke’s Bay?

One of the benefits of Hawke’s Bay is the variety of suburbs that can suit first-home budgets, depending on what you’re looking for.

Napier options
Suburbs that often appeal to first-home buyers include:

  • Onekawa
  • Marewa
  • Tamatea
  • Parts of Greenmeadows

These areas offer solid housing stock, good access to shops and schools, and a strong sense of community.

Hastings options
In Hastings, first-home buyers are commonly exploring:

  • Flaxmere (value-driven entry point)
  • Raureka
  • Mahora
  • Parkvale

Many of these suburbs offer larger sections and classic Kiwi homes with potential to improve over time.

Central Hawke’s Bay

For buyers wanting more space or a quieter pace, Waipukurau and Waipawa can offer excellent value and a strong community feel.

What to Look for in Your First Home

Your first home doesn’t need to be perfect; it just needs to work for your life right now.

Here are a few practical things to consider:

Warmth and dryness
Older homes can be charming, but check for:

  • Insulation
  • Heating
  • Ventilation
  • Signs of dampness

A warm home is a healthier home and often cheaper to run.

Layout and liveability
Ask yourself:

  • Does the layout feel practical day-to-day?
  • Is there space to work from home?
  • Will it suit you for the next five years?
  • Potential to add value

Many first-home buyers do well by purchasing a home with small improvement potential, not a major renovation, but room to grow.

Understanding the Buying Process

Buying a home in New Zealand typically involves:

1. Mortgage pre-approval
2. Viewing homes and attending open homes
3. Making an offer (often through a Sale and Purchase Agreement)
4. Completing due diligence

  • Building report
  • LIM report
  • Solicitor review

5. Going unconditional
6. Settlement and moving in

It can feel like a lot, but having the right support team makes a huge difference.

Open Homes: What First-Home Buyers Should Pay Attention To

Open homes are exciting, but it’s easy to get distracted by styling or furniture.

Try focusing on:

  • Natural light and warmth
  • Storage space
  • Condition of kitchen and bathroom
  • Roof, gutters and drainage
  • Outdoor space and privacy
  • Location and street feel

Don’t be afraid to ask questions; that’s what open homes are for.

Common First-Home Buyer Mistakes to Avoid

A few gentle reminders that can save stress later:

  • Falling in love before checking affordability
  • Skipping building inspections
  • Underestimating ongoing costs (rates, insurance, maintenance)
  • Rushing because of pressure
  • Overextending for a “perfect” home

Your first home is a starting point, not your forever home.

A Hawke’s Bay Perspective: Think Long Term

Many first-home buyers in Hawke’s Bay do well by thinking beyond the first purchase.

Ask:

  • Will this home hold value in the long run?
  • Is the suburb likely to remain in demand?
  • Could it become a rental one day?

With steady regional growth and lifestyle appeal, Hawke’s Bay offers strong long-term fundamentals.

Ready to Start Your First Home Journey?

Buying your first home is a big moment, and you don’t have to navigate it alone.

If you’re a first-home buyer in Hawke’s Bay, our Ray White team is here to help with honest advice, local insight and guidance from your first open home to settlement day.

Reach out anytime for a friendly chat about what’s available, what to expect, and where to start.

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