The Central Hawke’s Bay property market has been quietly gathering momentum. After a few years of uncertainty across New Zealand, many homeowners are now wondering the same thing: is now the right time to sell in Central Hawke’s Bay?
From Waipukurau to Waipawa and the rural townships in between, buyer confidence is lifting, demand is strengthening, and well-presented properties are attracting more attention. But is the timing right for you?
Here’s a clear look at what the data and buyer behaviour are telling us in 2025.
Central Hawke’s Bay tends to move at its own pace. It’s more stable than some of the larger New Zealand markets, and often holds strong appeal for buyers looking for lifestyle, affordability and community.
This year, several factors have aligned to create a more active selling environment.
Key patterns we’re seeing across the region:
While prices remain accessible compared with larger centres, there’s renewed energy that favours well-prepared sellers.
1. Affordability Compared With Larger Cities
With prices in Napier, Hastings and other major regions continuing to stretch some budgets, buyers are widening their search. Central Hawke’s Bay offers a rare combination: bigger sections, solid homes and a slower pace of life often at a more achievable price point.
Waipukurau and Waipawa are especially appealing to first-home buyers and families wanting room to grow.
2. Lifestyle Appeal and Rural Living
Lifestyle blocks near Takapau, Ongaonga, Otane and Tikokino continue to see strong enquiry. Buyers value the peace, space and rural charm, whether it’s for hobby farming, home-based businesses or simply breathing room.
Remote and hybrid working trends are still influencing buyer behaviour too, making regional living more realistic.
3. Investors Returning for Long-Term Growth
Investors are quietly returning to the Central Hawke’s Bay market due to:
Townhouses, compact family homes and low-maintenance brick builds remain investor favourites.
While each property is unique, several indicators point to a favourable environment for those considering selling.
1. Days on Market Are Tightening
Properties that are well-presented and well-priced are selling faster. Homes with modern upgrades, new kitchens, insulation, and double glazing are particularly in demand.
2. Stock Levels Are Lower Than Usual
There are fewer homes available compared to historical averages. When supply is tighter, buyers compete more strongly for the best listings.
3. Viewing Numbers Are Up
More people are actively touring homes. This often translates into stronger offers when buyers find the right fit.
4. Recent Sales Are Showing Healthier Price Stability
We’re seeing fewer big price drops and more consistent sales results across the region. This gives sellers greater confidence heading into the listing process.
Every homeowner’s situation is different, but here are some indicators that the timing could be right:
You may benefit from selling now if:
You might consider holding for a little longer if:
A tailored market appraisal can help clarify the best approach.
Move-in ready family homes
Properties in Waipukurau, Waipawa and Otane with good outdoor areas and practical layouts remain highly sought after.
Lifestyle blocks
Demand is steady for 1–10 hectare properties, especially those with good infrastructure, sheds, fencing, or modern homes.
Low-maintenance homes
Townhouses, smaller sections, brick builds, and recent developments attract both downsizers and investors.
Homes with strong sun and outdoor flow
Given the Hawke’s Bay climate, outdoor living is a major drawcard for buyers.
Decluttering, modern styling and small repairs can significantly improve buyer interest.
2. Highlight lifestyle features
Think rural views, outdoor entertaining areas, gardens, sheds, and sun-soaked spaces.
3. Be realistic and data-driven with price
A correct price from day one can attract more buyers and avoid unnecessary delays.
4. Work with an agent who understands the region
Central Hawke’s Bay buyers are often very specific about what they need local insight helps immensely.
For many homeowners, yes, 2025 is shaping up to be a favourable year to sell in Central Hawke’s Bay.
Demand is rising, competition among buyers is healthy, and quality listings are getting solid attention.
But the decision ultimately depends on your circumstances, your property and your future plans.
If you’re considering a move or simply want to understand what your home could be worth in today’s market, we’re here to help.
Get in touch with our Ray White team for a free, confidential appraisal and local market insight you can rely on.
We’ll help you make the right decision for you and your family, backed by real data and genuine local experience.
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